We’re here to turn circular vision into business reality.
And many brands want to take the leap. But most don’t know where to start, how to choose the right business model, or how to scale circularity in a way that works for both people and profit.

The Circle Club exists to change that. We support brands in designing, testing, and implementing circular business models, from upcycling and resale to repair and regeneration.

Always backed by strategy, data, and the right partners.

The fashion industry is ready for a reset.

Rachel Cannegieter giving a presentation
We envision a future where brands create value that keeps circulating. The Circle Club unites pioneers transforming fashion from linear to circular while building stronger customer relationships through circular business models.

Our vision

Our mission

We build a fashion industry where circularity is no longer a buzzword, but a core business strategy. We help brands move from intention to execution, with tangible, scalable, and measurable results.
No more waste. No more excuses. Just action.
Collective energy and momentum
Hands-on implementation
Business & impact data
Real-world partnerships
Strategic clarity
There are plenty of consultants and sustainability tools. But very few go all the way from vision to implementation. We’re different because we combine:

We don’t advise from the sidelines. We build the system with you.

We work with purpose-driven brands in fashion, workwear and promotional textiles. Our partners are ready to act, but want support, structure and strong results.

They’re not looking for a glossy report. They want to do the work — and do it right.

For brands ready to lead — not follow.

Circularity isn’t something you figure out alone. You build it — together.
Logo Dutch Circular Textile Valley
Logo Rijkswaterstaat Nederland

The Circle Club stands for...

Want to work with us?

Join the club. Build the future.

Our core values
Real change only happens together.

Collaboration

Impact-driven

Every action must make a difference.
Circularity is for every brand: big or small.

Inclusive

Pragmatic

Big dreams, smart execution.
We say what we do, and do what we say.
Trusted by institutions driving systemic change
Together, we work on scaling circular fashion, not just in vision, but in infrastructure, policy and industry.

Honest & transparent